MARKETING

The success of MARIO THE BAKER is structured on attracting and maintaining its customer base. Whether in a strip center location or a free standing building the importance of advertising to individual segments of the marketplace for different clientele at different times of the day and evening becomes very important.

Business people and shoppers during the day, families early dinner and young singles and couples in the evening. Our marketing promotion and advertising is geared towards each individual group.

SUPPORT

The MARIO THE BAKER marketing team is ready to work with you, answer your questions concerning, marketing your products and public relations in your community. You will be supplied with an advertising program containing a variety of marketing, advertising, promotion and public relations programs designed to address your individual marketing needs right at the store level.

ADVERTISING

We have developed advertising campaigns that promote MARIO THE BAKER as "a fun place, where good food is served in a friendly, comfortable enviornment". The ads tell about our great products and are also price oriented for daily specials.

Your advertising will be aimed to support your MARIO THE BAKER brand positioning. To effectively get these messages to the right customers and to spread the message to the largest possible audience, we have developed multiple media plans for each market. The focus of the plan is on print media with additional ads for radio and television. We encourage our franchisees to develop individual advertisements for their particular marketplace.

We will assist you and provide research support, creative direction and media buying. Advertising materials are provided to franchisees on a regular basis to support our advertising campaign on the franchise level, appealing to your clientele.